Interview With
Indigo Greenlaw of The Paper Rain Project 

Date Published
26th September 2019


Indigo Greenlaw and Wills Rowe grew up on tree nurseries a world apart but believe it’s their roots that have brought them to where they are today, as the founders and directors of Paper Rain Project.

An equal amounts apparel store as it is a social enterprise, Paper Rain produces in-house as well as working with ethical companies to help create art that gives back to causes across the globe.

Indigo shares with us her top tips for becoming a more conscious consumer…

Ask a lot of questions of the people you’re purchasing from.

No one is perfect, but if you can get a sound idea of where a company is coming from, you can decipher the general motives behind their decisions. For example, if a company is producing one fairly traded product and 50 that aren’t it may be more a marketing stunt that is paid for by their other, cheaper and unfairly produced products. Some companies may be in the process of getting accreditation, so just ask.


Price is a really good indicator of ethics and quality.

While there are loads of really expensive items out there that are made with lesser quality, educating yourself on what a product actually costs to create can be really powerful. A t-shirt from a cotton seed, right up until its been sold and put into a bag may have touched at least 100 hands along the way. Understanding the work that goes into creating a single t-shirt or the value of your produce or beauty products will help you to understand when and where someone is paying the price for your cheap purchase.



Watch out for synthetic materials such as acrylic.

Synthetic clothing is usually much cheaper than natural materials and most are made from plastic. These are processed using highly toxic chemicals and wash micro-plastics down the drain with each wash.


Buy second-hand.

This reduces an items footprint by 85% and is actully the most sustainable thing you can buy. It saves so many resources and it stops items from going into a landfill.


Shop locally.

Although we do amazing things with people and companies across the world, it is so important to have a circular economy and support local small business. Nurturing your own community is so powerful.

Take things slow and make small changes at a time.

As you are making incremental changes your making more and more of a positive impact.


Photography By Rachael Brown of

For more information on Indigo Greenlaw and The Paper Rain Project visit or check out Issue 03 of Ora Health & Wellness